Reflecting on my Senior Marketing Capstone Experience
This semester, I completed my Senior Year Marketing Capstone, where my group developed a marketing strategy for Marathon Fuel. Each capstone group was assigned a different region and my team focused on the Mid-Continent region of the United States. Our project encompassed a wide range of elements, including TV advertisements, community involvement, social media strategy, sustainability and budgeting. We were also tasked with contributing to the national marketing plan for Marathon, integrating all these components. On Tuesday morning, we presented our project at the Ohio Northern Inn at 9 a.m. I woke up early, dressed in my professional suit and practiced my slides a few times to ensure I was prepared. After mingling, having breakfast and being introduced to our clients by our professor, my group—representing the Mid-Continent region—was the first to present. We spoke confidently, drawing on months of research and collaboration to showcase our marketing strategy. In the end, I felt...